Something Special, The Gurin Company harmonise on Family Singers show

Jin Woo Hwang

Something Special in South Korea and The Gurin Company in the US are co-developing unscripted competition show Family Singers for the international market. The format sees four families of four compete over three rounds of singing challenges until only two families are left to compete in a sing-off for the final round.

Each family has an opportunity to build money in their bank during each round, with the final winner, as determined by the studio audience, ultimately taking the prize money home. The two companies will bring the format to the international market at MipTV in Cannes next week.

Seoul-based international format agency Something Special was founded by format specialists Jin Woo Hwang, president and executive director, and InSoon Kim, executive VP and head of content. Hwang said: “With families experiencing quarantine together during the pandemic, we wanted to shine a light on the importance of teamwork by bringing talented relatives to the stage to share their heart-warming stories and work together to win cash.”

The Gurin Company president and CEO Phil Gurin added: “We always love entertaining formats where regular people can imagine themselves up on stage competing for their moment of fame, winning cash prizes and having fun.

“The opportunity to collaborate with my old friend Jin and his talented team enabled us to create what we think is currently missing in the marketplace – a big, splashy, self-contained singing gameshow where everyday families compete together.”

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