The Gurin Company is one of the leading independent creators, producers and distributors of non-scripted television.
Who
With the world as its market, The Gurin Company is one of the leading independent creators, producers and distributors of non-scripted television, focusing on entertainment, game shows, live events and factual formats.
Why
The Gurin Company and its founder (award-winning producer/writer/creator Phil Gurin) have produced thousands of hours of original programming that has been seen on every major US broadcast and cable network, and in over 185 countries around the world.
The top stars, producers, writers, directors and production teams have contributed to the quality brand that is TGC. And with joint creative ventures in Canada, the United Kingdom, France, Germany, Spain, Japan, Korea, Mexico and Argentina (just to name a few,) The Gurin Company looks everywhere in the world to share and explore first-class content.
The top stars, producers, writers, directors and production teams have contributed to the quality brand that is TGC. And with joint creative ventures in Canada, the United Kingdom, France, Germany, Spain, Japan, Korea, Mexico and Argentina (just to name a few,) The Gurin Company looks everywhere in the world to share and explore first-class content.
Dos & Don’ts
Here are some general guidelines for using The Gurin Company brand assets in practice. Use the logos, colors, typefaces, and approved artwork found in the assets section. Please refrain from manipulating or recreating any the approved brand artwork.
Do
Do follow all guidelines and utilize all resources and approved assets.
Do respect the original arrangement, spacing, colors with all brand assets so they are displayed consistently and uniformly.
Do maintain the shape, structure, and integrity of each brand asset.
Do use assets at recommended sizes and ensure when used small they are clear and legible.
Do reach out to our brand team or FAQ section if you have any questions or uncertainty.
Do respect the original arrangement, spacing, colors with all brand assets so they are displayed consistently and uniformly.
Do maintain the shape, structure, and integrity of each brand asset.
Do use assets at recommended sizes and ensure when used small they are clear and legible.
Do reach out to our brand team or FAQ section if you have any questions or uncertainty.
Don't
Don’t modify or attempt to recreate any The Gurin Company brand assets in any way.
Don’t use any brand assets sourced from anywhere except approved the brand guidelines library downloads section.
Don’t use the The Gurin Company brand, logo, or brand partnerships to represent anything that contradicts our brand values.
Don’t use the The Gurin Company logo in place of the words The Gurin Company in a sentence.
Don’t use any brand assets sourced from anywhere except approved the brand guidelines library downloads section.
Don’t use the The Gurin Company brand, logo, or brand partnerships to represent anything that contradicts our brand values.
Don’t use the The Gurin Company logo in place of the words The Gurin Company in a sentence.
PLEASE NOTE THAT THE GURIN COMPANY LOGO CONSISTS OF THE WORD "GURIN" INSIDE A SURROUNDING OVAL - THE WORD "THE" SITS ON THE OUTSIDE OF THE OVAL IN THE TOP LEFT CORNER, THE WORD "COMPANY" SITS ON THE OUTSIDE OF THE LOGO IN THE BOTTOM RIGHT CORNER. Do not use the word alone as the logo.
Colors
Black
#000000
RGB: 0 / 0 / 0
CMYK: 30 / 20 / 20 / 100
CMYK: 30 / 20 / 20 / 100
White
#FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0
CMYK: 0 / 0 / 0 / 0
Strong Blue
#184BCD
RGB: 24 / 75 / 205
CMYK: 88 / 63 / 0 / 20
CMYK: 88 / 63 / 0 / 20
Pure Orange
#FC500F
RGB: 252 / 80 / 15
CMYK: 0 / 68 / 94 / 1
CMYK: 0 / 68 / 94 / 1
Typography
Base guides for headings and body copy. Can be altered on case-by-case basis.
Jost
Weight:
500
Style:
Normal
Size:
2.5rem
Line height:
1em
Heading 1
Jost
Weight:
500
Style:
Normal
Size:
2rem
Line height:
1em
Heading 2
Jost
Weight:
500
Style:
Normal
Size:
1.65rem
Line height:
1em
Heading 3
Jost
Weight:
500
Style:
Normal
Size:
1.5rem
Line height:
1em
Heading 4
Jost
Weight:
500
Style:
Normal
Size:
1.25rem
Line height:
1em
Heading 5
Jost
Weight:
500
Style:
Normal
Size:
1rem
Line height:
1em
Heading 6
Jost
Weight:
400
Style:
Normal
Size:
1rem
Line height:
1.5em
Body text
Jost
Weight:
500
Style:
Normal
Transform:
Uppercase
Size:
1rem
Line height:
1.5em
Letter spacing:
1.4px
Button text