Gurin reality entry goes to ‘Extreme’ By Andrew Wallenstein Gurin The CW is developing unscripted format “Extreme Musical Chairs” from the Gurin Co. and 405 Prods.Series would transform the popular children’s game into a physically demanding competition with multiple rounds of elimination set in an indoor obstacle course. Format was created by Phil Gurin, Richard [...]
Gurin, Goldman team for new series
Gurin, Goldman team for new series
Pair collaborate in development of reality shows
By Stuart Levine
Gurin
Phil Gurin is pacting with illustrator Todd Goldman to develop and produce four unscripted TV series.
An exec producer on “The Singing Bee” and “Shark Tank” and a veteran of many previous reality efforts, Gurin is looking to expand his reality reach — including the creation of a new gameshow — with Goldman, who runs the $90 million merchandise company David & Goliath.
No network is currently attached, but Gurin will immediately begin pitching the projects around town.
“Todd is a unique creative who has endless ideas for pretty much everything, including TV shows. We’ve had a lot of fun coming up with these concepts, resulting in fresh new approaches to classic formats,” Gurin said.
Gurin and Goldman are both represented by CAA.
Contact Stuart Levine at stuart.levine@variety.com
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