WHO WE ARE

 Gurin_Color_black

With the world as its market, The Gurin Company is one of the leading independent creators, producers and distributors of non-scripted television, focusing on entertainment, game shows, live events and factual formats.
In fact, formats are at the heart of the company’s DNA. If it’s a format, it’s what we do. The Gurin Company and its founder (award winning producer/writer/creator Phil Gurin) have produced thousands of hours of original programming that has been seen on every major US broadcast and cable network, and in over 150 countries around the world. The top stars, producers, writers, directors and production teams have contributed to the quality brand that is TGC. And with joint creative ventures in Canada, Mexico, Japan, Germany, France and the United Kingdom (just to name a few), The Gurin Company looks everywhere in the world to share and explore first class content.
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What’s Going On

The Great Divide

April 9, 2021

The head of FRAPA and The Gurin Company discusses the latest twist in the rights battle as fewer, bigger buyers strive for global domination by vacuuming up content and creatives in exclusive deals.

 

There is an increasingly alarming trend in our business that seems innocuous on the surface but is an existential threat to the entire system. I’m talking about the Devil’s Bargain between buyers and sellers in an industry whose rules of trade and commerce are changing at a lightning pace.

Recently, a few industry luminaries gathered in London to debate rights retention on intellectual property. And it struck me like a bullet to the brain that if small to medium companies and format creators are not careful, the idea of independence will soon disappear entirely. The motivation for creators to create, to build a career and a potential library of their own, will finally, irrevocably slip away, nestled in the comfortable, constricting glove of a warm paycheck upfront and that’s it. Done. Bye-bye IP.

It’s easy to understand the allure. In this rapidly changing world, where about 10 to 15 big companies will truly control the most desirable platforms for viewers to seek their entertainment, it is harder for creators and indies to keep a lasting financial stake in the fruits of their labour.

But like the strange guy in the white van parked outside a children’s playground offering “the first one is free,” once you are hooked it’s hard to get un-hooked. Sure, for a struggling creator or producer it is tempting to sell your idea to a streamer for a premium. Easy for the streamer or giant platform to spend that money to own it all outright. And a cheque is a cheque when the rent is due.

Eventually, this will lead to the big companies owning everything; the small companies will be at their mercy; independent distributors will disappear; competition will exist only between the big companies, and everyone struggling to get a footing in the business will have to decide if they want to team up with this or that Global Entertainment Giant (GEG).

Yet there is hope if people stick to their principles and inner creative compasses. The GEG’s of this world cannot create EVERY idea internally. And ultimately when they copy/rip-off or are “inspired by” underlying ideas, they will battle it out like T-Rexs and just bloody each other.

The GEGs need independent creators and companies to complement their pipelines. They need to find fresh ideas outside of their own internal ecosystems. And that’s the leverage the independent sellers need to acknowledge in order to stay strong and potentially keep, or at the very least share, the rights of their intellectual property.

How to withstand the temptations of an easy cheque? Two simple takeaways if you can. Number one, create an idea that your buyer wants and then somehow have the courage to fight to your last breath to control a piece. It may be hard, but it is not something you should roll over on just to get a one-time 130% upfront fee.

The struggle is worth it – the GEGs will rightly feel they have a zillion lawyers on payroll and you don’t. They will wear you down. Don’t quit – don’t make it easy for them. In the end you may lose, but it will be a worthy loss because you will know you battled the hardest you possibly could on your own behalf. Collectively, every battle helps others battle too – which is why FRAPA exists in the first place, to help you understand what’s at stake, and to share a collective idea about protecting the rights of format creators.

Second, easier said than done, is to have two buyers who want your idea. That’s truly the ultimate leverage, and it might just get you what you want to build that backend that might not be so mythical after all.

In the end, we may all lose to the temptations of mammon. Yet it is imperative to stand for your rights so that those of future generations will also have the chance to create that big hit and make some significant money off their idea… the better to feed their families.

If this right is lost, our successors may not even realize the freedoms and bounties that we have enjoyed ever existed. It’s a dream worth dreaming. And a fight worth fighting.

To the barricades!


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FRIDGE WARS has received a nomination for an International Format Award.

March 25, 2021

The finalists in the 2021 International Format Awards have been named, following four weeks of online voting by a panel of the world’s leading format commissioners, buyers, and producers.

The International Format Awards are a co-production between C21Media, FRAPA, the Entertainment Masterclass, and MipFormats.

More than 200 formats were entered from across the globe in a year when the quality and range of the formats have not been dimmed by the pandemic. To recognize the extraordinary ingenuity of producers and broadcasters in this time, there is a special category for 2021: Format Innovation in the time of Covid.

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What We've Done

  • NBC
  • GSN
  • Singing Bee
  • CMT
  • NAACP Image Awards Show
  • Miss Universe 2009 Bahamas
  • Miss Universe 2005 Thailand
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Who Does What

  • Phil Gurin
    President/CEO
    Phil Gurin and The Gurin Company have been creating, acquiring, selling and producing entertainment programs all over the world. Responsible for executive producing and writing thousands of hours of television across multiple genres including entertainment, game, live events, music, dance, hidden camera, comedy, stunt, clip shows, docu soaps and formatted reality, Gurin’s shows have aired on every major U.S. broadcast network, many cable networks and in over 100 countries around the world.

    PHIL GURIN

    The Gurin Company

    April 2021

    The Gurin Company and Award-winning Producer/Writer Phil Gurin have been creating, acquiring, selling and producing entertainment programs all over the world.  The Gurin Company is responsible for executive producing, creating and writing thousands of hours of television across multiple genres including live events, game, music, hidden camera, comedy, stunt, clip shows, factual, documentary, dramatic re-enactment, docusoaps and formatted reality.  The Gurin Company’s shows have aired on every major U.S. broadcast network, many cable networks, and in over 185 countries around the world.  Gurin has won four Prime Time Emmy Awards as an Executive Producer on ABC’s Shark Tank, an international Rose d’Or (Golden Rose) for the comedy game show Oh Sit! which he co-created for The CW, and a Gold Telly Award for the 50th NAACP Image Awards.  His The Singing Bee (NBC/CMT) is one of the Top 30 most-produced original formats in the world.

    He has also produced and written many other formats, including Weakest Link, Lingo, Test The Nation, Candid Camera, Double Dare, Remote Control, Your Chance To Dance, Wanna Bet?, All-New 3’s A Crowd, Make The Grade, Win Lose or Pawn, So You Think You’d Survive, FOX’s New Year’s Eve Live, Women Rock, US Olympic Hall of Fame, KISS: Live, Miss America, Miss USA and Miss Universe.

    His newest original format Fridge Wars debuted on the CBC (Canada) and aired last summer in the US on The CW. In June 2020 he Executive Produced Movies of The Movement (soon to become a weekly series called Friday Night Vibes) for TBS/TNT, and he recently Executive Produced his 8th NAACP Image Awards for BET/CBS, and an upcoming event special for OWN. His next original format, League of Extraordinary… will debut on the CBC in 2022.

    On the documentary side, he has produced and/or written several projects including When Cameras Cross the Line, Greatest Animal Rescues, World’s Greatest Stunts, Extreme World Records, Split Second Decision, On Thin Ice: The Dark Side of Skating, Hollywood’s Greatest Stunts, Holocaust: The Revenge Plot (nominated for a British Royal Television Society Award), and is currently in production on the feature film doc Brothers at War: The Long View.

    Gurin serves on the Board of Directors for NATPE (National Association of Television and Programming Executives) where he developed the NATPE REALITY annual conference and market; is Co-Chairman of the international non-profit organization FRAPA (Format Recognition and Protection Association) and he served for the TELEVISION ACADEMY on the Executive Committee of the Producers’ Peer Group and helped develop and launch the prestigious TV ACADEMY HONORS awards. He moderates panels and speaks frequently on the topics of global television and format rights, creation and protection.

Phil Gurin and The Gurin Company have been creating, acquiring, selling and producing entertainment programs all over the world. Responsible for executive producing and writing thousands of hours of television across multiple genres including entertainment, game, live events, music, dance, hidden camera, comedy, stunt, clip shows, docu soaps and formatted reality, Gurin’s shows have aired on every major U.S. broadcast network, many cable networks and in over 100 countries around the world.

PHIL GURIN

The Gurin Company

April 2021

The Gurin Company and Award-winning Producer/Writer Phil Gurin have been creating, acquiring, selling and producing entertainment programs all over the world.  The Gurin Company is responsible for executive producing, creating and writing thousands of hours of television across multiple genres including live events, game, music, hidden camera, comedy, stunt, clip shows, factual, documentary, dramatic re-enactment, docusoaps and formatted reality.  The Gurin Company’s shows have aired on every major U.S. broadcast network, many cable networks, and in over 185 countries around the world.  Gurin has won four Prime Time Emmy Awards as an Executive Producer on ABC’s Shark Tank, an international Rose d’Or (Golden Rose) for the comedy game show Oh Sit! which he co-created for The CW, and a Gold Telly Award for the 50th NAACP Image Awards.  His The Singing Bee (NBC/CMT) is one of the Top 30 most-produced original formats in the world.

He has also produced and written many other formats, including Weakest Link, Lingo, Test The Nation, Candid Camera, Double Dare, Remote Control, Your Chance To Dance, Wanna Bet?, All-New 3’s A Crowd, Make The Grade, Win Lose or Pawn, So You Think You’d Survive, FOX’s New Year’s Eve Live, Women Rock, US Olympic Hall of Fame, KISS: Live, Miss America, Miss USA and Miss Universe.

His newest original format Fridge Wars debuted on the CBC (Canada) and aired last summer in the US on The CW. In June 2020 he Executive Produced Movies of The Movement (soon to become a weekly series called Friday Night Vibes) for TBS/TNT, and he recently Executive Produced his 8th NAACP Image Awards for BET/CBS, and an upcoming event special for OWN. His next original format, League of Extraordinary… will debut on the CBC in 2022.

On the documentary side, he has produced and/or written several projects including When Cameras Cross the Line, Greatest Animal Rescues, World’s Greatest Stunts, Extreme World Records, Split Second Decision, On Thin Ice: The Dark Side of Skating, Hollywood’s Greatest Stunts, Holocaust: The Revenge Plot (nominated for a British Royal Television Society Award), and is currently in production on the feature film doc Brothers at War: The Long View.

Gurin serves on the Board of Directors for NATPE (National Association of Television and Programming Executives) where he developed the NATPE REALITY annual conference and market; is Co-Chairman of the international non-profit organization FRAPA (Format Recognition and Protection Association) and he served for the TELEVISION ACADEMY on the Executive Committee of the Producers’ Peer Group and helped develop and launch the prestigious TV ACADEMY HONORS awards. He moderates panels and speaks frequently on the topics of global television and format rights, creation and protection.

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  • Phil GurinPresident/CEO
  • Phil Gurin and The Gurin Company have been creating, acquiring, selling and producing entertainment programs all over the world. Responsible for executive producing and writing thousands of hours of television across multiple genres including entertainment, game, live events, music, dance, hidden camera, comedy, stunt, clip shows, docu soaps and formatted reality, Gurin’s shows have aired on every major U.S. broadcast network, many cable networks and in over 100 countries around the world.
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What’s On Now

Shark Tank
Win, Lose or Pawn

Casting

The Gurin Company

We currently are not casting for any shows. To be notified of any upcoming, please go to our “Contact Us” page and complete our form to be notified.

Thank you.

Casting now

Contact Us

THE GURIN COMPANY 11846 Ventura Blvd. Suite 303 Studio City, CA. 91604 USA

Phone +1-818-623-9393

Fax +1-818-623-9595

info@gurinco.com We do not accept unsolicited material.

Public Relations MPRM Rachel McCallister +1-323-933-3399